A full 360 rebrand for First Direct appealing to a younger audience. This was a surreal integrated campaign that included TV, Twitter and an online bloopers reel. It all kicked off with an unbranded 10 second teaser, with the hashtag #UnexpectedTweet.

The campaign was so effective, the commercials were taken off air, allowing First Direct to train enough new staff to deal with the volume of calls. We knew we’d really become part of culture when the campaign took the form of a question on ITV’s quiz show The Chase.